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Book Trailers: A Reader’s Friend – or Just Another Annoying Ad?

[wptabs] [wptabtitle]Overview[/wptabtitle] [wptabcontent] IN A WORLD… where publishers vie for consumer dollars, books now have flashy, effects-heavy animated or filmed preview “trailers,” just like movies. But are they a truly helpful service for time-crunched readers, or just a gimmicky way to bombard weary audiences with more advertising? What they are: Book trailers can be slideshows of photos or images, an animated video, or a full-on filmed trailer with live actors. Often, there’s accompanying music or a narrator who introduces the story — and, of course, mentions the publisher, release date, and where you can buy the book. They are created [...]

2016-12-31T17:57:19-07:00May 31st, 2012|Tags: , , , |

Book Trailer Review: Ruby Red

A trend we've been seeing lately is the "book trailer," a short web video advertising an upcoming or just-out book. Here's one I recently watched for Ruby Red, by Kerstin Gier (read my review of the book): While a one-minute-long animation can't go into much detail about the story, I think it gets the basic concept across pretty clearly: a teenage English girl suddenly faces the unexpected downsides (and possible romantic perks) of her newfound time-traveling powers. Sure, it sounds cool... but not if you have to learn a bunch of boring history, ditch the makeup and cellphone, and you can't [...]

2016-12-31T17:59:16-07:00May 25th, 2012|Tags: , , , , |
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