Onward: How Starbucks Fought for Its Life without Losing Its Soul
Onward: How Starbucks Fought for Its Life without Losing Its Soul Author: Howard Schultz In 2008, the story of Starbuck’s journey through an unprecedent recession was released. I immediately pre-ordered the Kindle version, excited to read and learn about one of my favorite stores. Fast-forward to 2023 and this then brand-new eBook was still waiting, unopened and unread, despite my excitement and my occasional reminders to myself that this was the book I wanted to read so badly that I paid pre-order prices. I finally opened it. It only took 15 years . . .. But, better late than never, as [...]